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5 Rules to Follow For More Website Visitors

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Rather than getting tips on how to have a well-functioning website, you will need to know some basic rules to follow that encourage a well-visited website. So what if your website functions well? Break any of these rules, and you\'ll have people wanting to make a break for the exit.

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Rather than getting tips on how to have a well-functioning website, you will need to know some basic rules to follow that encourage a well-visited website. So what if your website functions well? Break any of these rules, and you'll have people wanting to make a break for the exit.

1) Do not use any 'splash' pages before your home page....ever.

Splash pages do have an appropriate place. If you need to turn potential visitors away from a site that may have objectionable content or things not suited for minors, then do the legal and ethical thing and warn them. Other than that, if you have a page that says, "Welcome!" or "Click Here To Enter," you're wasting the visitor's time, not meeting their needs. If you have an inordinate need to have a splash page like a drum roll or opening flourish, you risk looking like you have an inflated sense of self-importance.

2) Avoid using excessive ads that scream, "I need your money!"

Many people have developed 'ad blindness', which simply means they recognize banner ads without interacting with them. They look elsewhere on the page or go elsewhere on the internet. Too many banner ads of any size looks desperate and pushy. Whenever you push readers, they resist and leave. Create valuable and interesting content with the same topic as your ads, and you'll be providing a place for visitors to buy if they want without pressuring them.

3) Create navigation so simple a child can use it.

If your navigation doesn't look like navigation or worse, needs an explanation, you're just wasting visitors' time. Avoid flash navigation and animated navigation like the plague. If you feel the need to be cute and entertain visitors with navigation, you'll confuse or irritate them, and they'll not be visitors very long.

4) Always tell your visitor where they are on your site.

If you're displaying well-written or engrossing content that visitors really get into, remember that they will eventually need to remember where they are on your site. Title your pages specifically so that the descriptive title shows up both in the browser's top bar and at the top of the page. Use breadcrumbs navigation, so Hansel and Gretel can get back home. Provide navigation on every page to the home page and to the most-important, most-visited pages. If you abandon visitors on a page, they will return the favor.

5) Don't use audio files as cute tricks.

You probably don't need that music track or sound effect looping on and on in the background, do you? Okay, if you really have to have it to feel good about yourself, give the visitor control over it from the page with a well-marked, obvious set of controls. Do your navigation buttons make noises when the cursor rolls over them? What level of annoying were you aiming for? Remember that navigation is navigation, animation is animation, and sound is sound. For mp3 sites or gaming sites, audio and music is a critical part. For reading your engaging text, not so much.

Article Source: Website Makers

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